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Physiotherapy services a business?

Chris Murphy of PhysioUK, a company providing health care training and Continual Professional Development, told students at their conference, that Physiotherapy services are a business.

He told students that it was essential to their future to undnderstand marketing. They needed to draw up an action plan and identify their customer base. They needed to seek out new markets and strive to go beyond the call of duty. Advice from others who had experience of marketing was helpful.

My comments are that this has to be consistent with practising the art of physiotherapy, seeking out full rehabilitation, mental and physical,  of their 'clients'.